I’m a customer-focused, data-oriented B2B product leader with 13+ years of experience in defining product vision and strategy, leading empowered product teams to drive growth, and building a product experience that customers love.

Work Experience

Senior Manager, Product
DISQO – $100M ARR series B CX platform focused on brand feedback and measurement
May 2022 - Current

  • Saved the company $1 million dollars a year and increased product margin to 85% post-acquisition by using DISQO data for research instead of external partner APIs
  • Increased free trial registration conversion from 2% to 9% in Q3 ’23 by partnering with marketing to remove friction in inbound funnel
  • Achieved 25% improvement in product usage in Q1 ’23 by releasing product overhaul based on extensive customer feedback and UX research
  • Increased the total addressable market of the product by combining multiple customer-facing apps into a single high-margin, low-support platform

Director of Product, Data
Feedback Loop – Series A startup focused on rapid product feedback, acquired by DISQO in 2022
September 2020 - May 2022

  • Company was acquired in May 2022; as a senior member of product leadership, I was closely involved in proving the product’s value through the due diligence process
  • Supported Customer Success team in maintaining 105%+ net-dollar retention in 2021 by delivering on our product’s promise and adding features requested by customers
  • Improved feature adoption by 20% through release communications that empowered product marketing and led to better go-to-market plans
  • Led 4 product managers to alignment with Customer Success team by implementing Notion as a product operations system that structured problem definition and solution design

Senior Product Manager, Feedback Loop
January 2020 - September 2020

  • Released major product update that gave customers easy-to-read charts and saved them time with AI-powered analysis
  • Improved understanding of customer behavior and user needs by implementing Pendo for product usage tracking and feature requests
  • Improved speed of development cycles by working closely with engineering team to fix the tech debt that was blocking us from building customer features
  • Partnered with data science team to bring new experimental AI and ML features to customers

Senior Product Manager, Infor
May 2016 - August 2019

  • Scaled UX best practices across a wide product and technical landscape of an M&A company by leading agile teams in product strategy, implementations, and development that served 10+ million end users
  • Delivered on executive business goals of usability at scale by partnering with the C-Suite to establish OKRs and success criteria for an enterprise design system and continuously refining the roadmap to deliver on those goals
  • Improved release consistency and stability by co-owning DevOps and continuous integration automation efforts with engineering
  • Ensured product fit and quality through personally conducting feature assurance before release, informing decisions based on qualitative and quantitative measurement, and continuous feedback from customers

Product Manager, Infor
August 2013 - May 2016

  • Worked inside an enterprise innovation team to build concepts and MVPs to inspire digital transformation for customers and encourage product evolution internally
  • Planned and executed user experience improvements for multiple large enterprise applications
  • Defined requirements by conducting workshops and user research to identify customer needs
  • Built relationships with clients and educated them on the value of agile, iterative product development

Lead of Product Development, Loverly
May 2011 - August 2013

  • Led product direction for startup from prototype and MVP into successful Series A funding
  • Led the successful release of the iOS app, which was featured in the App Store
  • Prioritized and executed agile product backlog to satisfy evolving requirements of a growing startup
  • Coded designs, bug fixes, and performed system administration, deployment, and database management

Project Manager, BNOTIONS Development Agency
January 2011 - May 2011

Sales Engineer, Vericorder
June 2010 - January 2011

Producer, Corus Entertainment
October 2008 - June 2010

Producer, My Broadcasting Corp.
June 2007 - July 2008

Training and Workshops

  • SOSV Climate Tech Summit 2023 (September 2023)
  • ProductCon New York; focused on B2B PLG (November 2022)
  • Pendo’s Pendomonium Product Conference and Training; PLG and product usage (September 2022)
  • Version One Agile Boot Camp and Story Workshop (July 2014)
  • 16 week immersive program in web application development through Flatiron School (November 2011)

Projects

Designed and coded ReadPaperback.com, an online reading platform
Python, JavaScript, CSS, Postgres, APIs, Infrastructure (October 2013 - Present)

Education

Diploma, Radio Broadcasting
Fanshawe College, London, ON, Canada (May 2010)